Case Study: Krisland Products Ltd. grows its Canadian food distribution business with Art Fresh

Krisland Products Ltd. expands into the Asian market with Art Fresh

Krisland Products Ltd, a Canadian food distributor, faced the challenge of entering a new local market with cultural and language differences while competing against established companies. Their vendor, Art Fresh, helped them by developing a clear value proposition and brand strategy to firmly position the business.

Art Fresh developed a comprehensive business proposition and unique value proposition for Krisland Products, which included stress-free delivery at a fixed time and price and a unique risk-sharing payment model. They also created a dynamic brand identity and website. This strategy successfully positioned Krisland Products as a standout player, helping them expand in the local market and open up tremendous business opportunities in the Asian market for Canadian agricultural businesses.

Krisland Products Ltd