Case Study: IMC Rebrands for Global Growth with Art Fresh

IMC rebrands in 2017 with Art Fresh to reflect a new vision for global agricultural leadership

IMC, one of the top 10 agricultural companies in Ukraine, embarked on a rebranding project to reflect its new global vision and updated company name for its 10th anniversary. The challenge was to create a brand identity that expressed the company's innovation and leading position while honoring both revolutionary agricultural technologies and strong Ukrainian farming traditions. They engaged the vendor Art Fresh for this branding service.

Art Fresh developed a new brand identity centered around a stylized ancient Slavic sign of fertile land, which also symbolized precise farming. The solution included a vibrant colour scheme and a comprehensive brand book detailing the application of the new corporate style across all mediums. The result was a dynamic and modern visual presentation that reflected IMC's new philosophy for its target audiences and a new generation of employees.

IMC