Case Study: Entrepreneurs' Organization achieves a bold futuristic conference brand with Art Fresh

Entrepreneurs' Organization launches The Great Rethink conference with Art Fresh in 3 days

The Entrepreneurs' Organization (EO) faced the challenge of creating a futuristic logo and visual identity for its 2022 conference, "The Great Rethink," which was focused on the future of work, health, and post-pandemic life. The event required a design that would reflect high-level, intelligent discussions. EO engaged the vendor Art Fresh for its branding services to develop this critical imagery.

Art Fresh developed a simple, modern logo featuring two bold arrows crossing, symbolizing the act of looking back to rethink and plan for recovery. This was paired with a stylish color scheme and integrated with an iconic local image. The resulting memorable visual identity was used across all marketing materials and social media. Art Fresh also provided a Visual Identity Guide to standardize the use of the new branding, ensuring maximum impact for the conference's marketing communications.

Entrepreneurs' Organization (EO)