Case Study: Dino’s Pizza refreshes its brand and menus with Art Fresh

Dino’s Pizza refreshes two restaurant menus with Art Fresh

Dino's Pizza, a small chain of pizzerias in Prince Edward Island, faced the challenge of updating its 1980s-era branding and menu design. The well-established business needed a refreshed visual style that modernized its look without completely altering its core identity. They engaged the vendor, Art Fresh, for a rebranding and menu design service to address this need.

Art Fresh developed a new brand identity focused on conveying the speed and heat of the pizzeria's offerings, incorporating a dynamic "hot" colour scheme and flame imagery into the logo. The vendor created printed and digital menus that highlighted special offers and were consistent with the refreshed brand. As a result, the new branding helped Dino's Pizza stand out in a competitive market, attracting new customers and encouraging loyal clients to try new menu items.

Dino’s Pizza