Case Study: City of Summerside boosts business connections and economic growth with Art Fresh

City of Summerside gets 200+ inquiries with Art Fresh's Homeward Bound campaign

The City of Summerside sought to re-establish its Connection Program to connect with former residents and promote local business opportunities. Their challenge was to develop a creative promotional campaign, named Homeward Bound, that would engage both the local community and business owners, encouraging them to fill out an online form to begin discussions. They enlisted the marketing agency Art Fresh to develop this campaign.

Art Fresh developed a strategy that featured successful local entrepreneurs and newcomers as campaign ambassadors, sharing their inspiring stories. The agency created key messages and hashtags, and developed a promotional website connected to a job search platform. The campaign was promoted through online and offline channels. As a result, the economic development department received over 200 information requests and reported daily inquiries from around the globe. The director noted the minimal annual cost was far outweighed by the dividends of creating valuable conversations.

City of Summerside