Case Study: the City of Summerside boosts its cleantech and investment brand with Art Fresh

City of Summerside builds big possibilities with Art Fresh

The City of Summerside, a growing municipality on Prince Edward Island, sought to build a strong international brand to attract investors and business leaders. Their challenge was to develop a comprehensive marketing strategy that would effectively communicate the city's advantages and opportunities, creating a compelling call to action for its target audience. They engaged the marketing agency Art Fresh to develop this strategy and the necessary marketing communications.

Art Fresh developed a multi-channel strategy centered on a new website (bigpossibilities.ca), an animated video presentation, and targeted social media. Their solution included creating a consistent corporate identity, an Economic Innovation Ecosystem map, and sector-specific promotional brochures. The vendor's work resulted in effective marketing communications that widely presented the Summerside brand and its new initiatives, successfully engaging both local and international business communities. Art Fresh's comprehensive materials became a key promotional tool for the city.

City of Summerside