Case Study: City of Summerside boosts international cleantech interest with Art Fresh

City of Summerside boosts cleantech lead generation at London Climate Technology Show 2022 with Art Fresh

The City of Summerside engaged the marketing agency Art Fresh to develop an integrated campaign for the London Climate Technology Show 2022. The challenge was to create a unique value proposition that would attract international cleantech companies and entrepreneurs to Summerside, concisely demonstrating the city's business benefits to motivate them to contact the Economic Development Office.

Art Fresh developed an innovative strategy that moved away from common cleantech imagery. They created the key message "REDUCE RISK, RISE REWARDS" and a central visual of a flying businessman to emotionally connect with the audience's fears about market entry. This concept was used across all marketing materials and a dedicated web platform for lead generation. The solution successfully increased Summerside's brand awareness as an innovation hub in Atlantic Canada and engaged international businesses in new dialogue.

City of Summerside