Case Study: City of Summerside attracts cleantech businesses with Art Fresh marketing and branding

City of Summerside attracts cleantech businesses from 4 regions with Art Fresh

The City of Summerside, a municipality aiming to be a leader in cleantech innovation, engaged the marketing agency Art Fresh. The challenge was to create a marketing strategy and strong value proposition to attract international cleantech companies and entrepreneurs by promoting benefits like government support, competitive incentives, and a world-class eco-business park.

Art Fresh developed a strategy by first analyzing the target audience's deepest desires and concerns to build compelling marketing communications. The solution included creating campaigns, presentations, and consistent visuals used at various international conferences. As a result, Art Fresh's work helped Summerside attract new innovative businesses from South America, Europe, the Middle East, and Asia.

City of Summerside