Case Study: Biospa (Quann) Cosmeceuticals Inc. doubles professional line sales with Art Fresh

Biospa (Quann) Cosmeceuticals Inc doubles professional line sales with Art Fresh

Biospa (Quann) Cosmeceuticals Inc., a PEI-based skincare company, faced the challenge of rebranding its Quannessence Skincare line to position it as a premium, natural cosmetic for the Canadian and future American markets. Their goal was to develop a classic and high-quality design for the brand and packaging. They engaged the vendor, Art Fresh, to execute this rebranding.

Art Fresh developed a new brand identity centered on a stylized "Q," using royal blue and gold foil to convey a premium quality. They created complementary designs for both regular and professional product lines, along with a full suite of packaging and marketing materials. As a result of this rebranding, the professional skincare line's sales doubled within the first year. The company successfully expanded into central and Atlantic Canadian markets and secured agreements with a major Canadian pharmaceutical supermarket and a professional cosmetics store.

Biospa (Quann) Cosmeceuticals Inc