Case Study: Amalgamated Dairies Limited boosts winter ice cream sales with Art Fresh branding

Amalgamated Dairies Limited (ADL) promotes ice cream across 100 million litres of annual milk production with Art Fresh

Amalgamated Dairies Limited (ADL), a dairy processing co-operative, faced the challenge of increasing its ice cream sales during the winter season. The company engaged vendor Art Fresh to develop a creative and memorable key image for use on its transportation vehicles to help achieve this goal.

Art Fresh developed a strategy focused on showcasing natural, delicious ice cream in various flavours to create a unique key image that would elicit a strong emotional response and inspire immediate purchase. The chosen concept placed the product at the forefront and incorporated the local island landscape to emphasize its natural origins. The result was a colourful and memorable branding design for use on vehicles and outdoor advertising.

Amalgamated Dairies Limited (adl)