Case Study: Sunderland AFC boosts sponsorship deals with Art of Cloud and Salesforce

Sunderland AFC boosts sponsorship deals by 20% with Art of Cloud

Sunderland AFC, a historic UK football club, faced challenges with disjointed sales processes, limited visibility across departments, and inefficient lead management for their sponsorship deals. To modernize their operations, they partnered with the vendor Art of Cloud to implement Salesforce Sales Cloud.

Art of Cloud delivered a tailored Salesforce Sales Cloud solution that provided a centralized system for the club. The results included a 20% increase in sponsorship deals, improved cross-departmental visibility, and faster, more accurate reporting, enabling Sunderland AFC to enhance fan engagement and scale its operations effectively.

Sunderland AFC