Case Study: SIS.tv maximises marketing ROI with Art of Cloud

SIS.tv improves marketing ROI and sales alignment with Art of Cloud

SIS.tv, a leading supplier of 24/7 betting services, partnered with Art of Cloud to address challenges in their marketing and sales operations. Their teams were working independently, leading to difficulties in supporting cross-selling efforts and targeting campaigns effectively due to an inaccurate view of prospects. Inefficiencies and data inaccuracies hampered their entire process from lead generation to closing deals.

Art of Cloud implemented a solution using Marketing Cloud Account Engagement (Pardot) with Salesforce to create a unified view of marketing and sales activities. This provided SIS.tv with seamless data capture and tools to assess campaign performance and ROI. The results included full alignment between sales and marketing teams, enhanced visibility into channel performance, and improved data-driven decision making, creating a streamlined process that drives measurable results.

SIS.tv