Case Study: Northern Switchgear achieves better sales visibility and reporting with Art of Cloud and Salesforce

Northern Switchgear - Customer Case Study

Northern Switchgear, a manufacturer of HV/LV packaged sub stations, low voltage electrical switchboards, power distribution units, and control equipment, had grown steadily since 1993 but was still relying mainly on spreadsheets and Outlook. This created issues around reporting, data accuracy, and audit trails, leading the company to seek a more stable CRM system. Art of Cloud helped Northern Switchgear implement Salesforce Sales Cloud.

Art of Cloud configured Salesforce to fit Northern Switchgear’s sales processes, including user setup, custom layouts, activity tracking, collaboration tools, and Salesforce for Outlook, alongside training and ongoing support. The result was increased salesperson productivity, better collaboration, improved reporting, and greater visibility across the business, helping staff spend less time on admin and more time with customers. Northern Switchgear also reported trackable growth and faster, more accurate business decisions.

Northern Switchgear

Andy Ord

Director