Case Study: MirrorWeb achieves higher renewals and faster quoting with Art of Cloud’s Salesforce CPQ and Conga

MirrorWeb boosts renewal increases to 11.5% with Art of Cloud

MirrorWeb, a provider of digital communication archiving and compliance solutions, faced significant challenges with a non-scalable Salesforce setup that buried renewal data and lacked flexibility for its sales team. Their system made it impossible to forecast renewals or manage complex quotes, and provided no visibility into partner performance. They partnered with Art of Cloud to implement Salesforce CPQ and Conga to address these issues.

Art of Cloud configured Salesforce CPQ+ and Conga to create a clear sales process, separate renewal opportunities, and automate quoting. This solution delivered astounding results, including increasing the average renewal rate from 3.5% to 11.5% in a single quarter, achieving immediate ROI. The project also increased the overall close rate by 6% and saved nearly $100k in a quarter through a streamlined contract amendment campaign.

MirrorWeb