Case Study: Leicester Tigers improves sales performance with Art of Cloud Salesforce solution

Leicester Tigers boosts revenue 20% with Art of Cloud

The Leicester Tigers, a major UK rugby union club, faced a fragmented sales process that hindered their ability to maximize opportunities. Their team struggled with multiple data sources, a lack of automated activity tracking, and difficulty generating accurate reports. They partnered with Art of Cloud to implement a Salesforce solution tailored to the sports sector to tackle these challenges and improve the user experience.

Art of Cloud rapidly implemented a tailored Sales Cloud solution for sponsorship and hospitality sales, incorporating Inbox and Einstein Activity Capture. This provided the Tigers with a streamlined sales funnel, automated reporting, and real-time visibility into performance. As a result, the club increased two key revenue streams by 20% and saw greatly improved user adoption. Art of Cloud delivered a complete solution in under two months, eliminating data silos and enabling better lead qualification.

Leicester Tigers