Case Study: AFC Bournemouth increases sponsorship revenue by 10% with Art of Cloud’s Sponsorship Management Tool

AFC Bournemouth boosts sponsorship revenue 10% in 3 months with Art of Cloud

AFC Bournemouth, an English Premier League football club, faced challenges with inefficient sponsorship management. They were using a mixture of separate systems for lead generation and sponsor activation, which led to manual data entry errors, an inability to generate automated reports, and wasted time for their team. To remedy this, they partnered with Art of Cloud to implement its Sponsorship Management Tool.

Art of Cloud implemented a tailored Sales Cloud solution with its Sponsorship Management Tool for the sports sector. This provided the club with automated reporting, improved data quality, and streamlined opportunity management. The results were significant, including a 10% increase in sponsorship revenue within the first three months, drastically improved sponsor retention, and time savings of an hour per day for each team member through automated processes.

AFC Bournemouth