Case Study: Smokey Bones breaks same-store sales decline with ARSNL Media

Smokey Bones turns comp positive in 2025 with Arsenl Agency

Smokey Bones, a casual-dining BBQ chain with over 50 units, came to ARSNL Agency with the challenge of reversing a negative year-over-year same-store sales trend. The brand needed a comprehensive marketing solution to stop the comp slide and return to growth.

As the full agency of record, ARSNL implemented an integrated solution encompassing media, creative, content, partnerships, and promo ideation. This approach broke the negative comp trend within six months, with the brand trending positive for four out of six months in 2024 and comping positive in 2025. Additional results included a 26.3% lift in social media followers and over 1 million users reached through influencer and event-led initiatives.

Smokey Bones