Case Study: Cayman Islands Government Reopens Tourism with ARSNL Agency

Cayman Islands Government helps reopen tourism with Arsenl Agency and 94% vaccination

The Cayman Islands Government, in partnership with the local business community, faced the challenge of reopening its tourism-dependent economy after a hard border closure. Public sentiment had shifted against reopening, requiring a fact-based public conversation rather than a traditional campaign. They engaged ARSNL to help build a path forward.

ARSNL built a platform for this conversation, including the reopencayman.com website hub, a content and social strategy, and a vaccine PSA campaign. The solution helped lead to 94% of residents being vaccinated, one of the highest rates in the world. This provided the foundation for the islands to successfully reopen to tourism in September 2021.

Cayman Islands Government