Case Study: Major League Gaming increases discoverability and app navigation with Ars Futura

Major League Gaming boosts viewership by 253% with Ars Futura

Ars Futura partnered with Major League Gaming (MLG), a premier esports tournament organizer and part of Activision Blizzard, to help design and develop mobile apps for their new MLG.tv streaming platform. The challenge was to increase the platform's influence and reach by creating a community-focused mobile experience that allowed users to watch professional esports content on the go.

The solution from Ars Futura included creating custom iOS and Android app designs and developing a proprietary software development kit (SDK) for a cross-platform video player. This SDK allowed MLG to embed video playback into various web and app projects across the Activision Blizzard ecosystem. As a result, MLG.tv saw a 253% increase in viewership in its first quarter, fully transforming into a media platform with improved app navigation and discoverability.

Major League Gaming