Case Study: GameBattles increases conversions and mobile traffic with Ars Futura

GameBattles boosts paid conversions and drives 50% of traffic with Ars Futura

GameBattles, a major cross-platform online gaming tournament system owned by Activision Blizzard, needed a complete product turnaround. Their outdated web platform was difficult to manage and required a modernized user experience. They engaged software development vendor Ars Futura to rethink, rebrand, and rebuild their entire digital presence.

Ars Futura redesigned the entire web experience and developed new mobile apps, building the Android application from the ground up. The solution led to a significant increase in downloads and registrations. The new mobile apps alone accounted for 50% of overall traffic and resulted in a measurable increase in paid user conversions, opening up a new audience for GameBattles.

GameBattles