Case Study: Roobrik transforms post-demo sales engagement with Arrows

Roobrik Transformed Their Post-Demo Sales Engagement With Arrows Sales Rooms

Roobrik, a sales and marketing tech company serving senior living and healthcare prospects, struggled to control the post-demo buying process. Although their demos were effective, follow-up often turned into scattered collateral and a generic “feature dump,” making it hard for the team to guide the narrative after the call. They turned to Arrows, using Arrows Sales Rooms to create a more structured and buyer-specific experience.

With Arrows, Roobrik added one-click room creation from HubSpot, tailored content for each prospect, seamless CRM integration, and activity tracking to support deal scoring and follow-up. The result was a more collaborative and efficient sales process, with prospects quickly responding positively to the shared workspace format. Roobrik also reported significant efficiency gains, including saving 23 hours per week, along with a better buyer experience and a more unified customer journey.

Roobrik

Evan Friedkin

Head of Business Development