Case Study: Level Effect improves student performance and internal efficiency with Arrows

Increasing internal efficiency by consolidating the customer journey

Level Effect, a cybersecurity training provider founded by former NSA analysts, was struggling to manage its student journey with scattered spreadsheets, Google Docs, notes, and manual reminders. Before working with Arrows, the team had to juggle calendar entries, email invites, task trackers, and Excel updates to keep track of where each student was in the process.

Using Arrows and HubSpot, Level Effect consolidated its customer journey into a flexible, customer-facing checklist that tracked tasks from onboarding through course completion. Arrows helped the team sync progress into HubSpot for better visibility, enabling earlier intervention when students fell behind; as a result, Level Effect improved internal efficiency and student performance by catching struggling students weeks or even months earlier.

Level Effect

Anthony Bendas

Chief Operating Officer