Case Study: HungryHungry reduces early churn and doubles onboarding efficiency with Arrows

HungryHungry Reduced Early Churn by 90% And Doubled Onboarding Efficiency

HungryHungry, a restaurant tech provider of QR-powered table ordering, digital menus, delivery, and pickup across Australia and New Zealand, struggled with early onboarding churn because many of its buyers weren’t typical desk-based SaaS users. Before working with Arrows, the team sent a single, overwhelming onboarding email and spent too much time chasing details like menus, hours, logos, table counts, and payment access, leading to “failure to launch” cases during onboarding.

Using Arrows, HungryHungry broke onboarding into smaller, bite-sized steps and connected HubSpot so sales information flowed directly into onboarding without duplicate work. With Arrows, the company reduced early churn by 90%, cut failures to launch to near zero, and increased onboarding capacity 2.5x, with each onboarding manager now handling about 10 customers at once instead of around 4.

HungryHungry

Scott Fox

Head of Operations, and Leads the Onboarding Process