Case Study: Blaze reduces time-to-launch by 39% with Arrows

Blaze Reduced Time-to-Launch by 39%

Blaze, a cannabis retail technology provider, needed a better way to onboard a wide range of customers—from experienced dispensary operators to first-time business owners with little industry or tech background. Using Arrows for onboarding, Blaze wanted to replace its manual Google Doc/Sheet process and keep new customers moving quickly from contract signature through launch.

With Arrows, Blaze built automated, personalized onboarding plans with dynamic branching in HubSpot so each customer only saw the tasks relevant to their experience level. Arrows also synced onboarding data back into HubSpot, reducing manual admin work, improving visibility into where customers were getting stuck, and enabling proactive follow-up. The result: Blaze reduced time-to-launch by 39%, improved customer activation, and earned strong feedback on the onboarding experience.

Blaze

Matthew Watters

Account Executive