Case Study: Unity College drives 112 applications with Arrow's outdoor and digital campaign

Unity College drives 112 applications in 4 months with Arrow

Unity College, an environmental college, sought to launch a pilot student recruitment program in Austin for its new online degree programs. The challenge was to effectively tap into the local market to test audiences and messaging for future outreach. They partnered with vendor Arrow to develop and execute this campaign.

Arrow implemented a multi-channel strategy blending out-of-home and radio advertising with targeted digital display, social, and paid search ads. The creative used local imagery and vernacular to resonate with the Austin audience. As a result, the campaign drove 112 applications within four months, with the display channel outperforming even paid search. Arrow's efforts also successfully raised awareness, leading to new students for the on-campus program.

Unity College