Case Study: Trinity Episcopal School strengthens its brand and story with Arrow

Trinity Episcopal School strengthens its brand over 5 years with Arrow

Trinity Episcopal School, a private K-8 school in Austin, approached the vendor Arrow for assistance with a brand audit. Their challenge was to better define and communicate their identity and core mission of nurturing the whole child to both internal audiences and prospective families.

Arrow conducted extensive research through interviews, focus groups, and surveys. Based on their findings, they refined the school's visual identity to be more child-friendly and developed a new brand platform and messaging. The outcome was a refreshed brand that continued to resonate strongly with families, evidenced by the school returning to Arrow five years later for further work. The vendor also created new marketing materials, including a viewbook and an acceptance packet designed as a welcome box of school swag.

Trinity Episcopal School