Case Study: The Driskill refreshes its iconic brand and boosts national media coverage with Arrow

The Driskill secures media coverage across the country and internationally with Arrow

The Driskill, an iconic Austin hotel, faced the challenge of refining its brand story, differentiators, and visual identity to align with its new inclusion in Hyatt's The Unbound Collection. The hotel's marketing team, alongside Hyatt, engaged the vendor Arrow to address this need.

Arrow implemented a comprehensive solution that included refining the hotel's brand positioning, updating its visual identity with a new logo family, and creating new brand guidelines. The vendor also served as the PR agency of record for over five years, promoting the hotel as a luxury destination. As a result, Arrow secured extensive national and international media coverage, facilitated high-profile events and filmings, and successfully managed the property's public and community relations.

THE DRISKILL