Case Study: Texas Society of Association Executives builds a stronger brand identity with Arrow

Texas Society of Association Executives refreshes its brand in 2016 with Arrow

The Texas Society of Association Executives (TSAE) needed to update its brand to better communicate its value and appeal to a new generation of members. To meet this challenge, TSAE partnered with the vendor Arrow for a brand evaluation and to develop an updated visual identity and messaging platform.

Arrow conducted extensive research and implemented a new brand strategy, including the tagline "Better Together." The solution provided by Arrow resulted in a vibrant, contemporary look and cohesive brand guidelines, which were applied to all communications. This successfully reignited member enthusiasm and positioned TSAE as a supportive community for professionals at all career stages.

Texas Society of Association Executives