Case Study: Texas Music Educators Association celebrates 100 years of music education with Arrow

TEXAS MUSIC EDUCATORS ASSOCIATION marks 100 years with Arrow

The Texas Music Educators Association (TMEA) faced the challenge of celebrating its centennial by championing the value of music education and engaging its stakeholders. They partnered with the vendor Arrow to develop a visual campaign that would tell this important story.

Arrow implemented a solution that included new messaging with the tagline "It starts with music," a refreshed visual identity, and a series of videos featuring personal stories. The vendor also created a centennial logo and thematic elements used for TMEA's 2020 convention. This comprehensive approach successfully helped TMEA visually communicate the vital importance of music education.

TEXAS MUSIC EDUCATORS ASSOCIATION (TMEA)