Case Study: Texas Exes refreshes its brand and reconnects alumni with Arrow

Texas Exes rebrands with Arrow after 135 years to reconnect alumni

Texas Exes, the alumni association for The University of Texas at Austin, faced the challenge of reconnecting with its alumni base through a rebrand that would ensure its relevance. The organization engaged vendor Arrow to help redefine its mission and visual identity.

Arrow conducted a comprehensive brand audit involving research, which led to a refreshed logo and new graphic standards. The solution also included updating the alumni magazine and rolling out the new branding. While measurable outcomes are not detailed, Arrow's work successfully modernized the brand's identity for a new generation.

Texas Exes