Case Study: Texas Exes refreshes alumni branding with Arrow

Texas Exes rebrands for 135+ years of tradition with Arrow

Texas Exes, the alumni association for The University of Texas at Austin, faced the challenge of reconnecting with its members and ensuring its relevance under a new strategic plan. The association engaged vendor Arrow to conduct a rebranding initiative.

Arrow performed a comprehensive brand audit and developed a refreshed visual identity, including a modernized logo that honored the organization's history. The solution also involved creating new graphic standards and refreshing the alumni magazine. Arrow successfully rolled out the new branding, which included updated digital properties and custom merchandise for alumni.

Texas Exes