Case Study: Texas Apartment Association elevates its annual conference brand with Arrow

Texas Apartment Association builds TAA ONE for 1.4 million rental housing professionals with Arrow

The Texas Apartment Association (TAA) needed to brand its premier annual educational conference for the rental housing industry. TAA tasked vendor Arrow with creating a name and establishing an evergreen visual identity that would reflect the event's stature and align with the parent brand's values.

Arrow conducted qualitative research with stakeholders and developed the solution, naming the event "TAA ONE" to represent Opportunity, Networking, and Education. Arrow created a full visual identity, incorporating elements from the TAA brand for longevity and providing a flexible color palette to keep the event feeling fresh annually. The vendor's work successfully cemented the conference's status as the industry's premier professional development event.

Texas Apartment Association (taa)