Case Study: Strategic Housing Finance Corporation strengthens its brand and housing mission with Arrow

Strategic Housing Finance Corporation rebrands as Strategic HFC with Arrow after a 2024 launch

Strategic Housing Finance Corporation, an affordable housing nonprofit in Travis County, faced the challenge of establishing a distinct identity and clarifying its purpose after separating from its parent organization and hiring new leadership. They engaged the vendor Arrow to conduct a comprehensive brand audit to strengthen their brand and better communicate their mission.

Arrow implemented a solution that included shortening the organization's name to Strategic HFC, developing a new brand positioning strategy, and creating a fresh visual identity with a new logo. As a result, Strategic HFC successfully launched its new brand, which now more effectively highlights its role as a collaborative and innovative partner that deploys comprehensive solutions to address complex housing challenges.

Strategic Housing Finance Corporation