Case Study: Strategic HFC strengthens its brand and housing affordability mission with Arrow

Strategic HFC strengthens housing brand after serving 6,000+ units with Arrow

Strategic Housing Finance Corporation (Strategic HFC), an affordable housing nonprofit in Travis County, faced the challenge of clarifying its purpose and strengthening its brand to differentiate itself from peers and address housing affordability gaps. The organization hired vendor Arrow to conduct a comprehensive brand audit to achieve this.

Arrow's solution involved shortening the organization's name to Strategic HFC and developing a new brand positioning strategy, logo, and visual identity. The outcome was the successful launch of the new brand in December 2024, which highlighted Strategic HFC's role as a collaborative and innovative partner that deploys comprehensive development solutions for the community.

Strategic Housing Finance Corporation (Strategic HFC)