Case Study: St. John's College boosts enrollment and philanthropy with Arrow

St. John's College lowers tuition by $17,000 with Arrow

St. John's College, America's third oldest college, faced the challenge of combating high "prestige pricing" in higher education. The school partnered with vendor Arrow to launch a new philanthropy-centered financial model, which involved significantly lowering tuition and initiating a major capital campaign.

Arrow developed and executed a national PR strategy and messaging platform for the college, along with paid digital ad campaigns. The solution resulted in unprecedented positive national coverage in outlets like The New York Times and The Washington Post. The ad campaigns outperformed industry benchmarks for conversion rates, applications for the following semester exceeded targets, and the positive press helped generate enthusiastic giving, including a $50 million matching contribution from an alumni family.

St. John's College