Case Study: Southwest Airlines raises 100,000+ jars of peanut butter with Arrow’s “Spread the LUV” campaign

Southwest Airlines raises 100,000 jars of peanut butter with Arrow

Southwest Airlines engaged Arrow to launch a meaningful cause-related campaign for its 35th anniversary, with the challenge of giving back to the communities it served. The airline needed a smooth campaign to celebrate this milestone.

Arrow created the "Spread the LUV" campaign, partnering Southwest with Feeding America to collect jars of peanut butter. The solution included a branded aircraft, a virtual food bank, and extensive PR outreach. Arrow's efforts resulted in the campaign raising over 100,000 jars of peanut butter, vastly exceeding its 25,000-jar goal, and generated significant media coverage across the airline's markets.

Southwest Airlines