Case Study: Science Teachers Association of Texas achieves a bold new brand identity with Arrow

SCIENCE TEACHERS ASSOCIATION OF TEXAS (STAT) sharpens its brand after 60+ years with Arrow

The Science Teachers Association of Texas (STAT), an organization serving science educators across the state, was experiencing brand confusion and a lack of clarity regarding its purpose after more than 60 years of operation. To address this, they partnered with the vendor Arrow, who conducted a brand audit to identify the core brand purpose: to inspire discovery of the world through science.

Arrow developed a new visual identity for STAT, which included a logo featuring an abstract atom mark and custom typography to convey discovery and forward movement. The vendor also created extensive brand guidelines, a new paper system, and member swag. This new branding provided STAT with a clear and cohesive identity to unite its diverse educator community.

SCIENCE TEACHERS ASSOCIATION OF TEXAS (STAT)