Case Study: Salt Traders Coastal Kitchen grows audience and brand awareness with Arrow

Salt Traders Coastal Kitchen sells out frozen margaritas daily with Arrow

Arrow was engaged by Salt Traders Coastal Kitchen to help grow their audiences by creating consistent communication and developing new, authentic opportunities to tell their story.

The solution from Arrow involved developing a comprehensive marketing calendar to highlight the restaurant's fresh products and new menus across social media, email, and earned media. This included creating a pop-up tent for the ACL Festival, launching a new brunch campaign with original graphic design, and organizing all existing brand assets. As a result, Arrow helped Salt Traders see growth in social and email audiences, an increase in private event bookings, and raised brand awareness and sales at both locations, with the festival pop-up selling out of frozen margaritas daily.

Salt Traders Coastal Kitchen