Case Study: National Medal of Honor Museum builds a heroic brand identity with Arrow

National Medal of Honor Museum builds a distinct brand identity with Arrow

Arrow was engaged by the National Medal of Honor Museum to create a brand and visual identity worthy of the nation's highest military decoration. The challenge was to position the museum as a distinct entity apart from other Medal of Honor organizations while honoring the courage and sacrifice of its recipients.

Arrow's solution was to develop a logo featuring a custom-drawn pentagon-shaped ribbon and an inverted antique gold star, serving as a visual metaphor for the Medal of Honor. They selected typefaces from American designers and established extensive brand guidelines for communications. The outcome was an elegant and inspiring visual identity that successfully connected audiences to the stories of the recipients.

NATIONAL MEDAL OF HONOR MUSEUM