Case Study: MISSION CAPITAL builds a stronger mission-driven brand with Arrow

MISSION CAPITAL wins unanimous board approval for a new brand with Arrow

After their merger, the nonprofit organizations Greenlights for Nonprofit Success and Innovation+ faced the challenge of realigning their brand identity with a new strategic direction. The vendor Arrow was selected to perform a comprehensive brand audit to address this challenge and create a new identity that fit their evolved purpose and programs.

Arrow's solution involved conducting in-depth research which revealed a positive perception of the team but a misalignment with the old name. They renamed the organization Mission Capital, developed a new tagline, and created a full visual identity including a logo and brand guidelines. The new positioning strategy was unanimously approved by the staff and board, successfully establishing Mission Capital as a go-to resource for mission-driven organizations.

MISSION CAPITAL