Case Study: Merivis strengthens its brand and helps veterans transition to tech careers with Arrow

MERIVIS builds a nationwide veteran tech brand with Arrow

Merivis, an organization dedicated to helping veterans and military spouses advance careers in cloud computing, faced the challenge of developing a clear brand positioning and compelling visual identity to support its rapid growth and new partnership opportunities. They turned to the vendor Arrow for assistance in telling their story.

Arrow conducted a brand audit and developed a comprehensive brand platform, story, and visual identity for Merivis. This included a new logo family, a descriptive tagline, and brand guidelines. The solution provided Merivis with the tools to communicate its mission effectively as it grows into a nationwide community for veterans in tech.

MERIVIS