Case Study: LBJ Presidential Library Brings Race in America to the Forefront with Arrow

LBJ Presidential Library draws 300 VIP guests with Arrow

The LBJ Presidential Library, hosted by the LBJ Foundation, sought to brand its Summit on Race in America, an event created to explore the nation's racial divide and advance the conversation on racial equality. The vendor, Arrow, was engaged to develop a comprehensive branding and publicity solution for the premier event.

Arrow developed a signature visual identity for the summit, which featured a logo of two speech bubbles within an American flag to symbolize the complex issue's inherent tensions. Their solution included naming, branding, graphic design for all printed collateral, and a supporting publicity campaign. The Summit on Race in America garnered significant local, statewide, and national media attention for the LBJ Presidential Library, successfully provoking widespread conversation on the critical topic.

LBJ PRESIDENTIAL LIBRARY