Case Study: Hotel Settles revives its historic brand and grand reopening with Arrow

Hotel Settles revives its historic brand in a 30-year restoration with Arrow

The historic Hotel Settles in Big Spring, Texas, faced the challenge of refreshing its brand while staying true to its heritage during a multi-million-dollar restoration. The hotel selected the vendor Arrow to handle a complete rebranding and visual design project that spanned all aspects of the property, including its restaurant, bar, and spa, as well as the necessary advertising and publicity for its grand reopening.

Arrow's solution involved deep historical research, which led to the creation of a new visual identity based on an original Art Deco "S" motif. The vendor designed every visual element, from logos and signage to menus and the website, and generated significant excitement with a public lighting ceremony for the hotel's long-dark sign. The results were highly successful, with the ceremony covered live by local TV news and multiple newspapers. The grand reopening received great fanfare and garnered statewide publicity, including a multi-page feature in Texas Monthly.

HOTEL SETTLES