Case Study: H-E-B at Mueller builds neighborhood excitement with Arrow

H-E-B AT MUELLER secures major Austin media coverage in a year-long launch with Arrow

Arrow helped H-E-B introduce its new H-E-B at Mueller store, a test location for environmental sustainability and a new restaurant concept in Austin. The challenge was to successfully launch this highly anticipated store within a community that follows new urbanism design principles, ensuring it was welcomed as a neighborhood gathering place.

The solution involved a year-long community and public relations campaign planned by Arrow. This included holding neighborhood meetings, conducting early tours for community leaders, and coordinating media events for the grand opening and new restaurant. As a result, Arrow secured extensive preview and grand opening coverage across all major Austin media, including front-page features in the Austin-American Statesman and placements in digital and broadcast outlets.

H-E-B AT MUELLER