Case Study: Commonwealth strengthens its mission and brand with Arrow

COMMONWEALTH rolls out a new brand at conference with Arrow

Arrow helped Commonwealth, a nonprofit focused on financial security, address its challenge of operating in a crowded space with an eroded position and a reputation tied to a single product. The organization needed a new strategic plan and help telling its story to better spread its crucial mission.

The solution from Arrow included a complete rebrand, culminating in the new conceptual name "Commonwealth." Arrow developed comprehensive brand guidelines, a new visual identity, and a responsive website. The new branding was launched to great fanfare from stakeholders, and Arrow has since assisted with messaging for major new fintech initiatives.

COMMONWEALTH