Case Study: Commonwealth strengthens its financial security mission with Arrow’s rebrand

COMMONWEALTH reaches dozens of stakeholders with Arrow’s rebrand

Arrow was hired by Commonwealth, a nonprofit focused on financial security, to address its challenge of an eroded market position in a crowded field. The organization, then known as Doorways to Dreams (D2D), needed a new strategic plan and rebrand to better communicate its crucial mission.

The solution implemented by Arrow included a complete rebrand, culminating in the new conceptual name "Commonwealth." Arrow developed comprehensive brand guidelines, a new visual identity, and a responsive website. The new branding was launched to great fanfare from stakeholders, and Arrow has since continued to assist with messaging for major new initiatives.

COMMONWEALTH