Case Study: Central Texas Food Bank celebrates its new distribution facility with Arrow

Central Texas Food Bank opens a $25 million facility with Arrow

Arrow helped the Central Texas Food Bank celebrate a major milestone: the groundbreaking of its new $25 million distribution facility. The challenge was to plan and publicize this event in a significant way to maintain the fundraising momentum that had been initiated six months prior.

Arrow's solution involved creating a branded event complete with a stage designed to mimic shipping pallets and custom "shovel-size spoons" for the groundbreaking ceremony. They also secured a mayoral proclamation and local media coverage. The outcomes included successful events that were covered by all local media and the creation of a permanent 15-foot art installation to recognize donors. Arrow provided services in messaging, graphic design, strategy, and public relations.

Central Texas Food Bank