Case Study: Central Texas Food Bank celebrates its new distribution facility and fight against hunger with Arrow

Central Texas Food Bank breaks ground on a $25 million facility with Arrow

Arrow helped the Central Texas Food Bank celebrate a major milestone for its new $25 million distribution facility with a groundbreaking ceremony. The challenge was to plan and publicize the event in a way that would generate significant celebration and continue the fundraising momentum for the expansion.

The solution involved creating a branded "April Food Day" event with a custom stage, managed logistics, and unique elements like shovel-sized spoons. Arrow also coordinated the facility's grand opening a year later and designed a permanent 15-foot donor wall made from cans. The results included coverage from all local media for both events, successfully raising the project's profile.

Central Texas Food Bank