Case Study: Any Baby Can modernizes its brand and messaging with Arrow

Any Baby Can modernizes branding after 35 years with Arrow

Arrow was hired by Any Baby Can, a well-established nonprofit with over 35 years of community service, to modernize its name and outdated visual identity. The challenge was that the organization's story no longer resonated with donors and clients, and new leadership initially believed a name change was necessary.

Arrow conducted focus groups and discovered the name held significant brand equity. The solution was to retain the Any Baby Can name and instead refocus messaging to be more consumer-friendly. Arrow updated the logo and visual identity, created a modern look for all marketing materials, and developed a detailed brand guideline. The new brand identity was successfully debuted at an annual gala and in a local newspaper story.

Any Baby Can