Case Study: 360Partners Rebrands as (un)Common Logic with Arrow

360Partners rebrands with Arrow in one brainstorming round

360Partners, an internet marketing firm, needed to distinguish itself in a crowded market as its name did not convey its function or competitive differentiators. They approached the vendor Arrow to conduct a brand audit.

Arrow performed a comprehensive audit and recommended a full rebrand, resulting in the new name (un)Common Logic. The vendor delivered a new logo, visual identity system, and detailed brand guidelines, which were applied to business cards and collateral to help introduce the rebrand to clients and prospects.

360Partners